定 價：￥60.00
| 作 者： | 王成榮 等 |
| 出版社： | 中國商務(wù)出版社 |
| 叢編項： | |
| 標(biāo) 簽： | 暫缺 |
| ISBN： | 9787510326950 | 出版時間： | 2019-04-01 | 包裝： | |
| 開本： | 16開 | 頁數(shù)： | 字?jǐn)?shù)： |
III Contents
Preface 4
Chapter Ⅰ Opportunities and Challenges of the Retail Revolution 7
1. Ushering in the Fourth Retail Revolution 7
2. The Motivation of the Fourth Retail Revolution. 16
3. The Impact of the Fourth Retail Revolution 26
4. The Evolution and Deepening of the Fourth Retail Revolution—Smart Retail 31
5. Rising to the Fourth Retail Revolution 39
6. Leap from Traditional Retail to Intelligent Retail 43
Chapter II The Fourth Retail Revolution and Cloud Consumption 45
1. Three Characteristics of Cloud Consumption 45
2. Cloud Consumption: With Consumer Demand as Its Core 70
3. The Mainstream Consumption Pattern in Cloud Consumption 74
Chapter III The Fourth Retail Revolution and Internet Thinking 83
1. Internet Thinking 83
2. The Internet Thinking Practice of Xiaomi 89
3. The Innovation and Reform of Retail Enterprises under the Influence of Internet Thinking 93
Chapter IV Information Technology and Big Data in the Fourth Retail Revolution 100
1. Information Technology in Traditional Retail Industry 100
2. The Development of Information Technology 102
3. Big Data 118
Chapter V O2O (Online to offline) Business Model in the Fourth Retail Revolution 125
1. The Rise of Online Retail and its Development Limitations 125
2. The Creation of O2O Model and Its Operating System 127
3. The O2O model of Suning.com Co., Ltd 133
4. JD.com: From Exploring O2O to Practicing Boundless Retail 137
5. O2O model: the direction of the future retailing 145
Chapter VI The Fourth Retail Revolution and Logistics Innovation 146
1. Innovation of the Logistics System in the Era of Retail Revolution 146
2. The Intelligentization and Electronization of Logistics 156
3. The Future Trends of Retail and Logistics Industry 158
Chapter VII The Fourth Retail Revolution and Financial Innovation 161
1. The Interaction Between Retail Revolution and Financial Innovation 161
2. Supply Chain Finance: JD.com 164
3. Create an Open Ecosystem, Provide Inclusive Financial Services—Take Ant Financial Service as an Example 174
Chapter VIII The Fourth Retail Revolution and Tourism Innovation 181
1. The Development of the Tourism 181
2. The Upgrade and Innovation of Tourism Products 186
3. The Innovation of Tourism Marketing Model 187
4. The Innovation of Tourism Enterprises 188
Chapter IX The Fourth Retail Revolution and Innovation of Retail Advertising Model 191
1. The Development, Status Quo and Driving Forces of the Retail Advertising Model 191
2. The Reform of the Retail Advertising Model 208
3. The Trend of Retail Advertising Model 220
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