Unit 1 Company Profiles Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Six Signs of a Doomed Entrepreneur Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： An Overview of Business Writing Part Ⅶ Business Etiquette： Introduction and Greeting Unit 2 Products and Services Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： How Image Recognition Is Going to Improve Your Social Media Ads Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Memo Part Ⅶ Business Etiquette： New Job Unit 3 Marketing Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Using SWOT Analysis to Develop a Marketing Strategy Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Letter of Establishing Business Relations Part Ⅶ Business Etiquette： Exchanging Business Cards Unit 4 Advertising Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Dove Advertisement Analysis Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Letters of Inquiries and Offers Part Ⅶ Business Etiquette： Dress Code Unit 5 Payment Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： International Payment Systems Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Letter of Order Part Ⅶ Business Etiquette： Entertaining Clients Unit 6 Employment Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading：How You Quit Your Job Really Matters to Your Future Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： CV and Letter of Application Part Ⅶ Business Etiquette： Job Interview Unit 7 Business Conference Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： How to Run Effective Business Meetings Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Minutes Part Ⅶ Business Etiquette： Business Meeting Unit 8 Corporate Culture Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Corporate Culture Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Letters of Complaints and Claims Part Ⅶ Business Etiquette： Giving and Receiving Gifts Unit 9 Business Travel Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： The Ultimate Guide to Traveling for Work Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Business Proposal Part Ⅶ Business Etiquette： Business Travel Unit 10 Company Performance Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Tesla's Stock Could be Cut in Half Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Business Report Part Ⅶ Business Etiquette： Getting Along with Your Coworkers and Bosses Unit 11 Business Ethics Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Four Multinationals Shift Their Business Models for Sustainability Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Letter of Settlement Part Ⅶ Business Etiquette： Electronic Communication Unit 12 Business Competition Part Ⅰ Starting up Part Ⅱ Listening Part Ⅲ Reading： Why Facebook Is the Biggest Threat to Google's Ad-Revenue Throne Part Ⅳ Theme-related Expressions Part Ⅴ Speaking Part Ⅵ Writing： Contract Part Ⅶ Business Etiquette： Negotiation
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