定 價(jià)：￥79.00
| 作 者： | 姚東旻 著 |
| 出版社： | 清華大學(xué)出版社 |
| 叢編項(xiàng)： | 清華匯智文庫 |
| 標(biāo) 簽： | 暫缺 |
| ISBN： | 9787302566151 | 出版時(shí)間： | 2020-10-01 | 包裝： | 平裝 |
| 開本： | 16開 | 頁數(shù)： | 172 | 字?jǐn)?shù)： |
目 錄
第一章 轉(zhuǎn)基因食品的不確定性問題—來自模糊性決策框架的
理論解釋 ···············································································1
一、消費(fèi)者為什么談轉(zhuǎn)基因而色變 ····················································1
二、轉(zhuǎn)基因食品安全性問題的爭論—不確定性 ······························2
三、消費(fèi)者選擇轉(zhuǎn)基因食品的模型建立 ··········································10
四、消費(fèi)者轉(zhuǎn)基因食品選擇模型的求解與分析 ·······························16
五、本章結(jié)論 ···················································································27
第二章 不確定性環(huán)境下行為選擇的決策邏輯—Choquet期望
效用模型 ·············································································29
一、消費(fèi)者在模糊性環(huán)境下如何決策 ··············································29
二、選擇公理體系解釋力的檢驗(yàn) ······················································30
三、不確定性環(huán)境下的行為選擇實(shí)驗(yàn)—模糊性獵鹿博弈 ·············38
四、不確定性環(huán)境下的主觀態(tài)度—風(fēng)險(xiǎn)態(tài)度和模糊性態(tài)度 ·········47
五、不確定性環(huán)境下的決策邏輯—CEU模型還是SEU模型 ······51
六、本章結(jié)論 ···················································································62
本章附錄 ···························································································64
第三章 轉(zhuǎn)基因食品的“需求曲線”—消費(fèi)者不確定性狀態(tài)下的
行為決策 ·············································································65
一、消費(fèi)者如何決定其對轉(zhuǎn)基因食品的需求 ···································65
二、理論基礎(chǔ) ···················································································66
三、在不確定性環(huán)境下選擇行為的模型構(gòu)建 ···································70
四、模型求解與分析—消費(fèi)者在不確定性環(huán)境下的行為選擇 ·····71
五、現(xiàn)有關(guān)于轉(zhuǎn)基因食品選擇行為的研究 ·······································85
六、本章結(jié)論與政策啟示 ·································································89
第四章 轉(zhuǎn)基因食品標(biāo)識(shí)政策的選擇—基于不確定條件下消費(fèi)者
微觀行為的分析 ··································································91
一、如何識(shí)別轉(zhuǎn)基因食品的安全風(fēng)險(xiǎn)問題 ·······································91
二、理論淵源—轉(zhuǎn)基因標(biāo)識(shí)政策選擇與影響研究 ························93
三、模型求解與分析 ········································································95
四、消費(fèi)行為的微觀分析 ·································································99
五、標(biāo)識(shí)政策的宏觀分析 ································································105
六、本章結(jié)論 ··················································································113
第五章 轉(zhuǎn)基因產(chǎn)品標(biāo)識(shí)政策差異的博弈分析 ································114
一、為何一樣的科學(xué)，會(huì)有不一樣的政策 ······································114
二、政策現(xiàn)狀 ··················································································115
三、最優(yōu)標(biāo)識(shí)政策模型建立 ····························································121
四、模型求解與分析 ·······································································128
五、命題現(xiàn)實(shí)驗(yàn)證 ···········································································139
六、本章結(jié)論與政策建議 ································································141
參考文獻(xiàn) ·························································································143
鄂公網(wǎng)安備 42010302001612號(hào) 