定 價：￥79.00
| 作 者： | 姚東旻 著 |
| 出版社： | 清華大學出版社 |
| 叢編項： | 清華匯智文庫 |
| 標 簽： | 暫缺 |
| ISBN： | 9787302566151 | 出版時間： | 2020-10-01 | 包裝： | 平裝 |
| 開本： | 16開 | 頁數(shù)： | 172 | 字數(shù)： |
目 錄
第一章 轉基因食品的不確定性問題—來自模糊性決策框架的
理論解釋 ···············································································1
一、消費者為什么談轉基因而色變 ····················································1
二、轉基因食品安全性問題的爭論—不確定性 ······························2
三、消費者選擇轉基因食品的模型建立 ··········································10
四、消費者轉基因食品選擇模型的求解與分析 ·······························16
五、本章結論 ···················································································27
第二章 不確定性環(huán)境下行為選擇的決策邏輯—Choquet期望
效用模型 ·············································································29
一、消費者在模糊性環(huán)境下如何決策 ··············································29
二、選擇公理體系解釋力的檢驗 ······················································30
三、不確定性環(huán)境下的行為選擇實驗—模糊性獵鹿博弈 ·············38
四、不確定性環(huán)境下的主觀態(tài)度—風險態(tài)度和模糊性態(tài)度 ·········47
五、不確定性環(huán)境下的決策邏輯—CEU模型還是SEU模型 ······51
六、本章結論 ···················································································62
本章附錄 ···························································································64
第三章 轉基因食品的“需求曲線”—消費者不確定性狀態(tài)下的
行為決策 ·············································································65
一、消費者如何決定其對轉基因食品的需求 ···································65
二、理論基礎 ···················································································66
三、在不確定性環(huán)境下選擇行為的模型構建 ···································70
四、模型求解與分析—消費者在不確定性環(huán)境下的行為選擇 ·····71
五、現(xiàn)有關于轉基因食品選擇行為的研究 ·······································85
六、本章結論與政策啟示 ·································································89
第四章 轉基因食品標識政策的選擇—基于不確定條件下消費者
微觀行為的分析 ··································································91
一、如何識別轉基因食品的安全風險問題 ·······································91
二、理論淵源—轉基因標識政策選擇與影響研究 ························93
三、模型求解與分析 ········································································95
四、消費行為的微觀分析 ·································································99
五、標識政策的宏觀分析 ································································105
六、本章結論 ··················································································113
第五章 轉基因產品標識政策差異的博弈分析 ································114
一、為何一樣的科學，會有不一樣的政策 ······································114
二、政策現(xiàn)狀 ··················································································115
三、最優(yōu)標識政策模型建立 ····························································121
四、模型求解與分析 ·······································································128
五、命題現(xiàn)實驗證 ···········································································139
六、本章結論與政策建議 ································································141
參考文獻 ·························································································143
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