UNIT 1 International Business Section Ⅰ Lead-in Section Ⅱ Reading International Business Section Ⅲ Language Focus Section Ⅳ Business Writing Fax Section Ⅴ Listening & Speaking Making Business Appointments Section Ⅵ Business Etiquette Etiquette of Business Appointments UNIT 2 Business Expansion Section Ⅰ Lead-in Section Ⅱ Reading Alibaba; A Rising International Behemoth Section Ⅲ Language Focus Section Ⅳ Business Writing Resume Section Ⅴ Listening & Speaking Job Interviews Section Ⅵ Business Etiquette Etiquette in Job Interviews UNIT 3 Business Relationship Section Ⅰ Lead-in Section Ⅱ Reading Corporate Sponsorship Section Ⅲ Language Focus Section Ⅳ Business Writing Invitation Letter Section Ⅴ Listening & Speaking Making an Oral Invitation Section Ⅵ Business Etiquette Business Dressing Etiquette UNIT 4 Marketing Section Ⅰ Lead-in Section Ⅱ Reading Marketing Research Section Ⅲ Language Focus Section Ⅳ Business Writing Marketing Research Questionnaire Section Ⅴ Listening & Speaking Describing Marketing Graphs Section Ⅵ Business Etiquette Etiquette of Chinese Banquets REVIEW of UNITS 1-4 UNIT 5 Import & Export Section Ⅰ Lead-in Section Ⅱ Reading Import & Export Business Section Ⅲ Language Focus Section Ⅳ Business Writing Letter to Establish Business Relations Section Ⅴ Listening & Speaking Negotiating Skills Section Ⅵ Business Etiquette Business Negotiation Etiquette UNIT 6 Investment Section Ⅰ Lead-in Section Ⅱ Reading China's Outbound Investment Section Ⅲ Language Focus Section Ⅳ Business Writing Credit Inquiry Letter Section Ⅴ Listening & Speaking Talking About Investment Section Ⅵ Business Etiquette Gift-Giving Etiquette UNIT 7 Exhibitions and Trade Fairs Section Ⅰ Lead-in Section Ⅱ Reading Trade Exhibition Trends Section Ⅲ Language Focus Section Ⅳ Business Writing Letter of Application Section Ⅴ Listening & Speaking Trade Show Skills Section Ⅵ Business Etiquette Trade Show Etiquette UNIT 8 Customer Relationship Management Section Ⅰ Lead-in Section Ⅱ Reading Manage Your Customer Care Section Ⅲ Language Focus Section Ⅳ Business Writing Letter of Appreciation Section Ⅴ Listening & Speaking Approaching Customers Section Ⅵ Business Etiquette How Can Customer Service Be Friendly? REVIEW of UNITS 5-8 GLOSSARY
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