CHAPTER 01 外貿(mào)營(yíng)銷Trade Marketing PART 1 營(yíng)銷話題Marketing Topics /2 Unit 1 市場(chǎng)調(diào)查Marketing Surveys /2 Unit 2 廣告營(yíng)銷Advertising Marketing /4 Unit 3 促銷活動(dòng)Promotional Events /7 PART 2 開發(fā)客戶Seeking for Customers /10 Unit 1 開發(fā)信Sales Mail /10 Unit 2 信函來往Business Letter /13 Unit 3 電話溝通Telephone Communication /16 PART 3 參加展會(huì)Trade Fair /19 Unit 1 展位相關(guān)About Booth /19 Unit 2 接待客戶Customer Services /24 Unit 3 會(huì)后跟進(jìn)Contact after Fair /28
CHAPTER 02 商務(wù)往來Doing Business PART 1 預(yù)約會(huì)面Make an Appointment /32 Unit 1 要求會(huì)面Demanding an Appointment /32 Unit 2 安排會(huì)面Arranging an Appointment /36 PART 2 外賓接待Receiving Customers /39 Unit 1 商務(wù)簽證邀請(qǐng)函Visa Invitation Letter /39 Unit 2 迎接客戶Picking up Customers /42 Unit 3 商務(wù)參觀Business Visit /45 Unit 4 商務(wù)會(huì)餐Business Dinner /49 Unit 5 安排活動(dòng)Arranging Activities /53 Unit 6 機(jī)場(chǎng)道別Seeing off /56 PART 3 商務(wù)出差Business Travel /58 Unit 1 入境手續(xù)Entry Formalities /58 Unit 2 飛機(jī)旅程Air Travel /61 Unit 3 安排住宿Arranging Accommodations /66 Unit 4 交通出行Transportation /70 PART 4 日常通知Daily Notification /73 Unit 1 公司變動(dòng)通知Company Change Notice /73 Unit 2 職務(wù)調(diào)整通知Position Adjustment Notice /77
CHAPTER 03 合作形式Forms of Cooperation PART 1 合作Cooperation /82 Unit 1 合資經(jīng)營(yíng)Joint Venture /82 Unit 2 合并收購Mergers ＆ Acquisitions /85 Unit 3 技術(shù)轉(zhuǎn)讓Technology Transfer /88 PART 2 代理Agent /92 Unit 1 申請(qǐng)代理Applying for Agency /92 Unit 2 拒絕代理 Refusing an Agent /94 Unit 3 代理協(xié)商Agency Negotiation /97 Unit 4 任命代理Appointing an Agent /100 PART 3 貿(mào)易Trade /102 Unit 1 加工和組裝貿(mào)易Processing and Assembling Trade /102 Unit 2 其他貿(mào)易形式Other Forms of Trade /107 Unit 3 招標(biāo)與投標(biāo)Bidding and Tendering /114
CHAPTER 04 業(yè)務(wù)洽談Trade Negotiations PART 1 詢盤與報(bào)盤Inquiry and Offer /118 Unit 1 詢盤處理Dealing with Inquiries /118 Unit 2 報(bào)盤處理Dealing with Offers /121 Unit 3 推薦產(chǎn)品Recommending Products /125 PART 2 還盤Counter offer /129 Unit 1 還盤處理Dealing with Counter offer /129 Unit 2 價(jià)格談判Price Negotiations /137 Unit 3 新的價(jià)目單A Renewed Price List /140 PART 3 訂貨與確認(rèn)Order and Confirmation /143 Unit 1 樣品準(zhǔn)備Sample Preparation /143 Unit 2 訂單處理Dealing with Orders /150 Unit 3 要求傭金Asking for a Commission /159 Unit 4 要求折扣Asking for a Discount /162
CHAPTER 05 外貿(mào)協(xié)商Business Negotiations PART 1 客戶會(huì)議Customer Meeting /166 Unit 1 會(huì)前準(zhǔn)備Meeting Preparations /166 Unit 2 會(huì)議環(huán)節(jié)Meeting Sessions /169 PART 2 商定條款Terms Negotiations /175 Unit 1 運(yùn)輸方式Delivery Methods Negotiation /175 Unit 2 交貨期限Consignment Deadline Negotiation /178 Unit 3 包裝方式Packing Methods Negotiation /180 Unit 4 保險(xiǎn)條款I(lǐng)nsurance Terms Negotiation /183 Unit 5 付款方式Payment methods Negotiation /185 PART 3 合同事務(wù)About Contract /188 Unit 1 合同評(píng)審Contract Evaluation /188 Unit 2 簽訂合同Signing a Contract /191 Unit 3 終止合同Terminating a Contract /193
CHAPTER 06 商品報(bào)關(guān)Declaration of Goods PART 1 生產(chǎn)Production /198 Unit 1 生產(chǎn)階段Producing Stage /198 Unit 2 生產(chǎn)問題Producing Problems /202 PART 2 商品檢驗(yàn)Commodity Inspection /205 Unit 1 商檢討論Inspection Discussion /205 Unit 2 商檢程序Inspection Procedures /209 Unit 3 檢驗(yàn)爭(zhēng)議Discrepancy about Inspection /212 PART 3 海關(guān)通關(guān)Customs Clearance /215 Unit 1 通關(guān)討論Customs Clearance Discussion /215 Unit 2 報(bào)關(guān)資料Declaration Documents /218 Unit 3 海關(guān)問詢Questioning at the Customs /222 PART 4 裝運(yùn)和交貨Shipment and Delivery /224 Unit 1 裝運(yùn)指示Shipment Instructions /224 Unit 2 裝運(yùn)問題Shipment Problems /228 Unit 3 裝運(yùn)和交貨通知Shipment and Delivery Notice /231
CHAPTER 07 后續(xù)事項(xiàng)Follow-up Mathers PART 1 關(guān)于支付About Payment /236 Unit 1 支付結(jié)算Payment Clearing /236 Unit 2 催款Payment Reminder /241 Unit 3 付款錯(cuò)誤Payment Error /246 Unit 4 確認(rèn)收到款項(xiàng)Payment Confirmation /248 PART 2 售后跟進(jìn)After-Sale Service /250 Unit 1 詢問情況Inquiring about the Situation /250 Unit 2 優(yōu)化產(chǎn)品Optimizing Products /254 Unit 3 交換信息Exchanged Information /256 Unit 4 推薦新產(chǎn)品Promoting New Products /259
CHAPTER 08 風(fēng)險(xiǎn)與紛爭(zhēng)Risk and Dispute PART 1 保險(xiǎn)Insurance /264 Unit 1 保險(xiǎn)類別Insurance Categories /264 Unit 2 保險(xiǎn)費(fèi)率Premium Rates /268 Unit 3 投保Insurance /271 Unit 4 賠償Compensation /273 PART 2 投訴Complaints /276 Unit 1 進(jìn)行投訴Make a Complaint /276 Unit 2 處理Solutions /280 PART 3 索賠Claim /283 Unit 1 提出索賠Compensation Claim /283 Unit 2 賠付方式Compensation Methods /286
CHAPTER 09 人際關(guān)系拓展Establishing Interpersonal Relationship PART 1 私人交往Personal Relationship /294 Unit 1 節(jié)日問候Festival Greetings /294 Unit 2 贈(zèng)送禮物Presenting Gifts /298 PART 2 私下交流Private Communication /301 Unit 1 祝賀與安慰Congratulations and Consolations /301 Unit 2 請(qǐng)教與感謝Requests and Thanks /306
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