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新時(shí)代旅游青年

新時(shí)代旅游青年

定 價(jià):¥48.00

作 者: 嚴(yán)旭陽 著
出版社: 中國(guó)旅游出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

ISBN: 9787503268366 出版時(shí)間: 2022-01-01 包裝:
開本: 頁數(shù): 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《新時(shí)代旅游青年》一書是新時(shí)代旅游青年課程的教材,該課程是旅游高等教育專業(yè)思政的重要組成部分,是對(duì)旅游相關(guān)專業(yè)大學(xué)生進(jìn)行專業(yè)思政教育的主陣地、主渠道。其授課對(duì)象是旅游學(xué)院大學(xué)一年級(jí)本科學(xué)生?!缎聲r(shí)代旅游青年》通過向?qū)W生介紹中國(guó)旅游業(yè)發(fā)展的歷史和成就,以及中國(guó)旅游業(yè)發(fā)展面臨的問題和挑戰(zhàn),立足旅游行業(yè)背景,幫助新時(shí)代旅游青年樹立“四個(gè)正確認(rèn)識(shí)”,即教育引導(dǎo)學(xué)生正確認(rèn)識(shí)世界和中國(guó)發(fā)展大勢(shì)、正確認(rèn)識(shí)中國(guó)特色和國(guó)際比較、正確認(rèn)識(shí)時(shí)代責(zé)任和歷史使命、正確認(rèn)識(shí)遠(yuǎn)大抱負(fù)和腳踏實(shí)地;堅(jiān)定“四個(gè)自信”,即中國(guó)特色社會(huì)主義道路自信、理論自信、制度自信、文化自信。通過旅游新青年課程的學(xué)習(xí),為后續(xù)課程學(xué)習(xí)提供基本的專業(yè)知識(shí)基礎(chǔ),幫助學(xué)生更好地培養(yǎng)分析與解決問題的能力,為提升行業(yè)管理能力打下基礎(chǔ)。同時(shí)可以引領(lǐng)學(xué)生學(xué)習(xí)旅游管理類課程的熱情,以更好地投入到后續(xù)專業(yè)課程的學(xué)習(xí)中。

作者簡(jiǎn)介

  嚴(yán)旭陽,男,經(jīng)濟(jì)學(xué)博士、教授?,F(xiàn)任北京聯(lián)合大學(xué)旅游學(xué)院黨委副書記、常務(wù)副院長(zhǎng),國(guó)家智慧旅游重點(diǎn)實(shí)驗(yàn)室主任、北京市旅游信息化協(xié)同創(chuàng)新中心負(fù)責(zé)人,《旅游學(xué)刊》主編。兼任教育部旅游管理類專業(yè)教學(xué)指導(dǎo)委員會(huì)委員、北京旅游學(xué)會(huì)副會(huì)長(zhǎng),《Tourism Critiques》顧問。專業(yè)領(lǐng)域?yàn)槁糜喂芾?、產(chǎn)業(yè)經(jīng)濟(jì)。

圖書目錄

目錄 講 大美中國(guó)··························································· 001
節(jié) 壯美畫卷:中國(guó)旅游資源特征與空間分布 ························ 003
一、中國(guó)從哪里來 ························································· 003
二、中國(guó)旅游資源的分布特征 ············································· 006
第二節(jié) 秀美山河:自然旅游資源及典型資源單體 ························ 010
一、自然旅游資源的分類 ··················································· 010
二、地文景觀典型資源 ·······················································011
三、水域風(fēng)光典型資源 ······················································ 020
四、生物景觀典型資源 ······················································ 026
第三節(jié) 深厚歷史:人文旅游資源及典型資源單體 ························ 032
一、人文旅游資源的分類 ··················································· 033
二、遺址遺跡典型資源 ······················································ 034
三、建筑與設(shè)施典型資源 ··················································· 037
四、旅游商品典型資源 ······················································ 038
五、人文活動(dòng)典型資源 ······················································ 039
第四節(jié) 紅色印記:紅色旅游資源及典型資源單體 ························ 040 紅色旅游資源的概念與特點(diǎn)········································· 040 二、紅色旅游資源的內(nèi)涵 ··················································· 043
三、紅色旅游資源的分類及典型資源單體 ······························ 045
第二講 幸福生活··························································047
節(jié) 中國(guó)旅游發(fā)展的巨大成就 ············································· 049
一、作為“政治接待”的旅游事業(yè)(1949 — 1977) ··················· 050
二、作為“創(chuàng)匯來源”的經(jīng)濟(jì)型事業(yè)(1978 — 1991) ················ 057
三、作為“經(jīng)濟(jì)產(chǎn)業(yè)”的旅游業(yè)(1992 — 2011) ······················ 065
四、全面融入“國(guó)家戰(zhàn)略”的文化旅游業(yè)(2012 年至今) ·········· 075
第二節(jié) 豐富旅游供給滿足人民美好生活需求 ······························ 088
一、看景區(qū)發(fā)展,覽人間美景 ············································· 090
二、看酒店業(yè)發(fā)展,享駐足的美好 ······································· 098
二、看旅行社發(fā)展,定制人們的旅行 ···································· 106
四、看交通網(wǎng)絡(luò)發(fā)展,讓旅行不再遙遠(yuǎn) ··································115
五、看旅游餐飲,品中華美食 ············································· 122
六、旅游購(gòu)物:可以帶走的“旅游體驗(yàn)” ································ 130
七、旅游娛樂:充盈人們的心靈 ·········································· 136
第三講 創(chuàng)新奮進(jìn)···························································141
節(jié) 旅游技術(shù)創(chuàng)新 ···························································· 143
一、信息技術(shù)應(yīng)用創(chuàng)新 ······················································ 144
二、交通技術(shù)應(yīng)用創(chuàng)新 ······················································ 177
三、企業(yè)技術(shù)創(chuàng)新 ···························································· 179
第二節(jié) 旅游產(chǎn)品創(chuàng)新 ···························································· 180 鄉(xiāng)村旅游·································································· 180 二、郵輪旅游··································································· 185 003
三、自駕車房車旅游 ························································· 188
四、科技旅游··································································· 190
五、工業(yè)旅游··································································· 195
六、研學(xué)旅游··································································· 199
七、體育旅游··································································· 201
八、醫(yī)療旅游··································································· 203
九、冰雪旅游··································································· 205
十、低空旅游··································································· 208
第三節(jié) 旅游管理創(chuàng)新 ···························································· 210
一、旅游管理體制機(jī)制創(chuàng)新——全域旅游 ······························ 210
二、旅游廁所革命 ···························································· 216
第四講 美好未來···························································235
節(jié) 旅游業(yè)是一種全新的經(jīng)濟(jì)形態(tài) ······································· 237
第二節(jié) 旅游業(yè)未來發(fā)展趨勢(shì)與歸宿 ·········································· 242
一、需求側(cè):小眾旅游到大眾旅游再到旅游生活 ····················· 242
二、供給側(cè):小旅游到大旅游再到全域旅游 ··························· 243
三、“旅游”向“旅居”(居游)發(fā)展并推動(dòng)旅居社會(huì)的形成 ······ 245
第三節(jié) 旅游發(fā)展的時(shí)代使命 ··················································· 255
一、旅游業(yè)是貫徹和踐行五大理念的絕佳平臺(tái) ························ 255
二、旅游業(yè)是旅游扶貧致富和全面建成小康社會(huì)的重要載體 ······ 256
三、旅游業(yè)將成為促進(jìn)社會(huì)變革的新動(dòng)力和中國(guó)改革的破冰器 ··· 256
四、旅游是推進(jìn)供給側(cè)改革的重要抓手和重要領(lǐng)域 ·················· 257
五、旅游是一種新的區(qū)域社會(huì)經(jīng)濟(jì)發(fā)展的新路子 ····················· 258
六、 旅游對(duì)沖經(jīng)濟(jì)下行壓力,成為“穩(wěn)增長(zhǎng)、調(diào)結(jié)構(gòu)、增就業(yè)、惠民
生”的新引擎,是新常態(tài)下中國(guó)經(jīng)濟(jì)轉(zhuǎn)型升級(jí)的重要驅(qū)動(dòng)力 ·· 258
七、旅游業(yè)貫通消費(fèi)與生產(chǎn)領(lǐng)域,是中國(guó)經(jīng)濟(jì)脫虛入實(shí)的轉(zhuǎn)換器 ·· 259
八、推進(jìn)我國(guó)新型城鎮(zhèn)化和新農(nóng)村建設(shè)的有效載體 ·················· 259
九、全域旅游是建設(shè)“幸福中國(guó)”的重要源泉 ························ 260
十、旅游業(yè)助力“健康中國(guó)”建設(shè) ······································· 260
參考文獻(xiàn)··············································································· 262
 

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