Chapter One Writing in Perspective 1.1 A Communicative View of Writing 1.2 A ContextuaI View of Writing 1.3 A Rhetorical View of Writing 1.3.1 Rhetorical Triangulation in Writing 1.3.2 Overarching Rhetorical Principle Exercises Chapter Two Invention in Writing 2.1 Audience Analysis 2.1.1 Identifying Audience 2.1.2 Analyzing a General Audience 2.1.3 Analyzing a Specific Audience 2.2 Invention Schemes 2.2.1 A Tripartite-Topoi System 2.2.2 Brainstorming 2.2.3 Cubing 2.2.4 Journalists' Five W's and H 2.2.5 Tagmemic Discovery Model 2.2.6 Stasis Model Exercises Chapter Three Diction and Rhetorical Strategies 3.1 Levels of Words 3.2 Meanings of Words 3.3 Specific VS General,and Concrete VS Abstract Words 3.4 Dynamic VS Static Words 3.5 Figures of Speech 3.5.1 Simile 3.5.2 Metaphor 3.5.3 Personification 3.5.4 Metonymy 3.5.5 Synecdoche 3.5.6 Transferred Epithet 3.5.7 Hyperbole 3.5.8 Onomatopoeia 3.5.9 Euphemism 3.5.10 Oxymoron 3.5.11 Other Figures of Speech Exercises …… Chapter Four Sentence Construction and Rhetorical Strategies Chapter Five Paragraph Construction and Rhetorical Strategies Chapter Six Essay Construction and Rhetorical Strategies Bibliography