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中國旅行服務業(yè)發(fā)展報告2021:向內(nèi)而生

中國旅行服務業(yè)發(fā)展報告2021:向內(nèi)而生

定 價:¥66.00

作 者: 中國旅游研究院 編著
出版社: 中國旅游出版社
叢編項:
標 簽: 暫缺

ISBN: 9787503269257 出版時間: 2022-04-01 包裝: 平裝-膠訂
開本: 16開 頁數(shù): 字數(shù):  

內(nèi)容簡介

  需求是一切商業(yè)的原點。疫情下被壓抑的旅游與休閑需求,如同峭壁上的植物,環(huán)境艱難卻頑強生長,缺少陽光卻抓住各種縫隙向外釋放。疫情將旅行服務商重新拉回了需求原點,并向其發(fā)出新的拷問:當再次回到起點,需求是否還是原來的模樣?我們擁有了感知敏銳、行動迅速的需求捕捉機制嗎?我們真正激發(fā)每位員工的活力了嗎?我們磨練出來積極不抱怨、創(chuàng)新不退后的團隊了嗎?我們擁有敏捷回應需求、高效研發(fā)產(chǎn)品、全面賦能員工的活力組織了嗎?為什么有的旅行服務商一直歇業(yè)抱怨,而有的則在危機中尋到新機,于困境中逆勢飛揚?疫情常態(tài)化的背景下,我們是向困難屈服,完全寄希望于外力紓困,還是主動調(diào)結構、煉內(nèi)功,建立應對各種危機的信心和實力?中國旅游研究院發(fā)布了《中國旅行服務業(yè)發(fā)展報告2021》,以“向內(nèi)而生”為主題,分別從“內(nèi)需”“內(nèi)生”和“內(nèi)外兼濟”三個方面分享了對以上問題的主要觀點。

作者簡介

  作為文化和旅游部直屬的專業(yè)研究機構,中國旅游研究院(文化和旅游部數(shù)據(jù)中心)以“促進中國文化和旅游融合發(fā)展和國際交流的政府智庫、業(yè)界智囊、理論高地”為建設宗旨,主要承擔旅游業(yè)政策和理論研究、文化和旅游融合發(fā)展研究以及文化、旅游的統(tǒng)計和數(shù)據(jù)分析職責。

圖書目錄

章 “內(nèi)”化的需求 ································································ 1
一、空間收縮 ······································································· 3
二、消費積聚 ······································································ 10
三、由表及里 ······································································ 14
四、向內(nèi)求索 ······································································ 20
第二章 向內(nèi)而生的市場主體 ························································ 27
一、個體力量 ······································································ 29
二、組織力量 ······································································ 37
三、思想力量 ······································································ 43
第三章 內(nèi)外兼濟的行政主體 ························································ 47
一、授人以魚 ······································································ 49
二、授人以漁 ······································································ 53

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