目錄 主編的話 XI 研究論文 基于學業(yè)情緒和心流體驗的移動學習口碑傳播意愿研究/羅霄,王婭,蔣玉石,楊強,苗苗 1 金融論壇內容發(fā)布者受關注度影響因素探究:基于印象管理視角/李小琳,倪穎,陸本江 27 結構化評論對消費者評論接受意愿的影響研究/劉亞男,鄧立杰,宋陽,吳璇麗,賈琳 45 買賣雙方即時通信中對話行為對購買的影響研究/周逸美,黃京華 62 技術雙刃vs.因人而異:技術特征與心理特征對社交媒體用戶消極使用行為的影響研究/王瑋,郭俊伶,蘇倩倩,鄭思齊 85 疫情宣傳標語對公眾勸導效果的影響研究——基于社交短視頻視角/李江,陳習宇,劉春 101 社會影響下網(wǎng)絡視頻平臺的自制劇播放策略研究/王文怡,石純來 114 具有相同供應商的競爭性零售商雙渠道策略研究/郭強,葉燚,李增祿 135 美國數(shù)字人文教育計劃的實踐與啟示/劉衛(wèi)鋒 149 學科建設 數(shù)智化轉型背景下的信息管理與信息系統(tǒng)專業(yè)交叉與融合/許偉,程絮森,左美云 162 審稿專家 166 China Journal of Information Systems (Issue 27) CONTENTS EDITORS’NOTES XI ARTICLES Research on the Willingness to Spread Word of Mouth in Mobile Learning Based on Academic Emotion and Flow Experience / LUO Xiao,WANG Ya,JIANG Yushi,YANG Qiang,MIAO Miao 1 Research on the Factors Affecting Participants’ Attention Attraction in Online Financial Forums:An Impression Management Perspective /LI Xiaolin,NI Ying,LU Benjiang 27 The Impact of Structured Reviews on Consumers’ Acceptance Intention of Reviews/LIU Ya’nan,DENG Lijie,SONG Yang,WU Xuanli,JIA Lin 45 Research on Influence of Dialogue Behavior on Purchase in Instant Messaging between Buyers and Sellers/ZHOU Yimei,HUANG Jinghua 62 Double-edged Technology vs. Individual Differences:The Effect of Technical Characteristics and Psychological Characteristics on Social Media Users’ Passive Use Behaviors / WANG Wei,GUO Junling,SU Qianqian,ZHENG Siqi 85 A Study on the Influence of Epidemic Propaganda Slogans on Public Persuasion:from the Perspective of Social Short Video / LI Jiang,CHEN Xiyu,LIU Chun 101 Self-made Drama Play Strategy Choice of Online Video Platform in the Presence of Social Influence/ WANG Wenyi,SHI Chunlai 114 Research on Dual-channel Strategy of Competitive Retailers with the Same Suppliers / GUO Qiang,YE Yi,LI Zenglu 135 Practice and Enlightenment of American Digital Humanities Education Program / LIU Weifeng 149 DISCIPLINE The Multidisciplinary Cross Connection between Information Management and Information System and Related Disciplines in the Context of Digitalization and Intelligent Transformation / XU Wei,CHENG Xusen,ZUO Meiyun 162 PEER REVIEWERS 166