城市閱讀品牌構(gòu)建與創(chuàng)新

序 “鴻雁悅讀”：公共文化服務(wù)的“中國(guó)創(chuàng)新” ······································ 1
前 言···························································································· 1
第一章 緒論··················································································· 1
一、高質(zhì)量發(fā)展與城市閱讀品牌建設(shè) ················································ 1
二、我國(guó)城市閱讀品牌建設(shè)現(xiàn)狀 ······················································ 6
三、城市閱讀品牌的研究現(xiàn)狀 ························································17
第二章 城市閱讀品牌構(gòu)建與創(chuàng)新 ····················································· 23
一、閱讀品牌定位策劃 ··································································23
二、閱讀品牌標(biāo)識(shí)設(shè)計(jì) ··································································30
三、城市閱讀品牌組織運(yùn)營(yíng) ····························································37
四、城市閱讀品牌宣傳推廣 ····························································45
五、城市閱讀品牌持續(xù)發(fā)展 ····························································52
六、公共圖書館在城市閱讀品牌建設(shè)和推廣中的作用 ··························57
第三章 呼和浩特市“鴻雁悅讀”計(jì)劃 ··············································· 63
一、“鴻雁悅讀”計(jì)劃的建設(shè)背景 ····················································63
二、“鴻雁悅讀”計(jì)劃的核心理念 ····················································81
三、“鴻雁悅讀”計(jì)劃的構(gòu)建運(yùn)營(yíng) ····················································86
四、“鴻雁悅讀”計(jì)劃的創(chuàng)新經(jīng)驗(yàn) ·················································· 147
五、“鴻雁悅讀”計(jì)劃的未來(lái)展望 ·················································· 173
第四章 “鴻雁悅讀”計(jì)劃系列品牌活動(dòng)典型案例 ································· 183
一、鴻雁書房：新時(shí)代高品質(zhì)公共文旅服務(wù)空間 ······························ 183
二、鴻雁大講堂：說(shuō)古論今弘揚(yáng)核心價(jià)值觀 ···································· 193
三、鴻雁傳書：讀思寫傳一體化閱讀推廣活動(dòng) ································· 198
四、“閱趣小嘎魯”：創(chuàng)新少兒閱讀推廣品牌活動(dòng) ····························· 201
五、敕勒川閱讀季：傳統(tǒng)與現(xiàn)代交融的全民閱讀推廣活動(dòng) ·················· 205
六、經(jīng)典朗讀大賽：品讀經(jīng)典 滋養(yǎng)心靈 ········································· 211
七、“公交服務(wù)”模式：公共閱讀服務(wù)可及性新突破 ························· 214
八、文化扶貧：激發(fā)自信助推鄉(xiāng)村振興 ·········································· 217
九、“青城記憶”：述往思來(lái)培育文化自信 ······································ 221
第五章 城市閱讀品牌的發(fā)展趨勢(shì) ···················································· 225
一、政府主導(dǎo)社會(huì)化發(fā)展的多元建設(shè)格局 ······································· 225
二、線上線下融合互動(dòng)的靈活服務(wù)體系 ·········································· 230
三、文旅融合將成為創(chuàng)新著力點(diǎn) ··················································· 234
四、未來(lái)將面臨的挑戰(zhàn)與發(fā)展困境 ················································ 239
附 錄························································································· 242
附錄一 “鴻雁悅讀”計(jì)劃入選中共中央組織部《貫徹落實(shí)習(xí)近平新時(shí)
代中國(guó)特色社會(huì)主義思想、在改革發(fā)展穩(wěn)定中攻堅(jiān)克難案例》 ···· 242
附錄二 關(guān)于印發(fā)《內(nèi)蒙古自治區(qū)“鴻雁圖書悅讀”三年行動(dòng)計(jì)劃
（2018—2020 年）》的通知 ··············································· 251
附錄三 關(guān)于印發(fā)《關(guān)于進(jìn)一步扎實(shí)推進(jìn)“鴻雁悅讀”計(jì)劃的實(shí)施意
見(jiàn)》的通知 ··································································· 262
附錄四 “鴻雁悅讀”體系建設(shè)與服務(wù)規(guī)范 ······································ 269
附錄五 “鴻雁悅讀”項(xiàng)目宣傳片腳本 ············································ 278
附錄六 “鴻雁悅讀”計(jì)劃國(guó)際圖書館界獎(jiǎng)項(xiàng)申報(bào)文本 ······················ 282
附錄七 “鴻雁悅讀”計(jì)劃相關(guān)媒體報(bào)道列表 ··································· 299
后 記························································································· 314