第1 章 緒 論 ·······································································1
1.1 研究背景與問題提出 ·······················································1
1.2 研究目的、意義與創(chuàng)新 ·················································· 13
1.3 研究方法 ···································································· 18
1.4 研究內容與思路 ··························································· 21
1.5 本章小結 ···································································· 25
第2 章 理論基礎與文獻綜述 ··················································· 26
2.1 概念界定 ···································································· 26
2.2 理論基礎 ···································································· 31
2.3 產業(yè)融合的相關研究 ····················································· 34
2.4 航空和旅游產業(yè)的相關研究 ············································ 39
2.5 文獻述評 ···································································· 49
2.6 本章小結 ···································································· 52
第3 章 航空和旅游產業(yè)融合動因研究 ······································· 54
3.1 航空和旅游產業(yè)融合基礎 ··············································· 54
3.2 航空和旅游產業(yè)的關系 ·················································· 58
3.3 航空和旅游產業(yè)融合動因 ··············································· 67
3.4 本章小結 ···································································· 74
第4 章 航空和旅游產業(yè)融合路徑與模式研究 ······························ 76
4.1 價值鏈解構與重構 ························································ 76
4.2 航空產業(yè)和旅游產業(yè)融合路徑 ········································· 78
4.3 航空產業(yè)和旅游產業(yè)融合模式 ········································· 85
4.4 航空和旅游產業(yè)融合效應 ··············································· 93
4.5 本章小結 ···································································· 97
第5 章 航空和旅游產業(yè)融合國際案例研究 ································· 98
5.1 途易集團 ···································································· 98
5.2 泰國國際航空公司 ·······················································103
5.3 案例分析總結 ·····························································106
5.4 本章小結 ···································································107
第6 章 航空和旅游產業(yè)融合國內案例研究 ································108
6.1 春秋集團航空和旅游產業(yè)融合 ········································109
6.2 上航旅游集團航空和旅游產業(yè)融合 ··································132
6.3 同程集團航旅融合模式 ·················································136
6.4 案例分析總結 ·····························································139
6.5 本章小結 ···································································140
第7 章 研究總結與展望 ························································142
7.1 研究結論與討論 ··························································142
7.2 研究貢獻與啟示 ··························································147
7.3 研究局限與展望 ··························································154
參考文獻··············································································156
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