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實用物流英語

實用物流英語

定 價:¥46.00

作 者: 王淑花 潘愛琳
出版社: 首都經(jīng)濟貿(mào)易大學出版社
叢編項:
標 簽: 暫缺

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ISBN: 9787563834648 出版時間: 2023-03-01 包裝: 平裝-膠訂
開本: 16開 頁數(shù): 字數(shù):  

內(nèi)容簡介

  本書是在物流英語慕課基礎上設計的教材。慕課呈現(xiàn)主要知識點,可供學生課前預習;教師可使用本教材開展課堂教學和課后延伸教學。內(nèi)容設計既考慮物流從業(yè)人員的真實工作情境,又兼顧語言能力的提升,體現(xiàn)了實用性,對學生走向未來的國際化物流職場有直接的幫助,可作為高等學校物流專業(yè)、商務英語專業(yè)及其他相關專業(yè)的教學用書,也可作為物流從業(yè)人員提高英語水平的參考書。本教材具有兩個鮮明特色:第一,緊扣物流從業(yè)人員的職場需求,以英語語言運用能力的提升為核心,模擬工作過程設計學習情境,培養(yǎng)學生的職場英語溝通能力。第二,教材編寫秉承“以學習者為中心”“思政為本、應用導向”的理念,充分體現(xiàn)學生的主體地位,同時也將學生的品德發(fā)展和能力發(fā)展融為一體,以為國家培養(yǎng)兼?zhèn)鋰H視野和愛國情懷的物流從業(yè)者為目標。

作者簡介

  王淑花,教授,博士,畢業(yè)于北京外國語大學,主要研究方向為英語教學與測評。曾主講《綜合商務英語》《高級英語寫作》《大學英語》等課程。從事本科英語教學25年,既做學生專業(yè)知識的領路人,也做學生生活和理想路上的引領者和知心人。學評教反響好,曾獲過北京市青年教師基本功比賽二等獎、北京物資學院青年教師基本功比賽一等獎、多次獲校級本科教學先進個人、教育教學成果一等獎等獎勵。積極投身教學改革,主持完成10余項校級教改項目,1項北京市級教改項目。出版《英美文化博覽》《中外英語學科思維能力培育的比較研究》等教材和學術專著多部。多次擔任班主任,多次獲評本科優(yōu)秀畢業(yè)論文指導教師,指導多名學生獲市級英語學科競賽獎勵。潘愛琳,1976年生,中共黨員,碩士研究生,2000年起任教于北京物資學院,現(xiàn)任外國語言和文化學院大學英語教研部主任,外研社“國才杯”全國英語寫作大賽、閱讀大賽優(yōu)秀校級管理員,2021年閱讀大賽優(yōu)秀指導教師,指導多名學生獲全國大學生英語競賽二等獎、三等獎。近三年年度考核和師德考核均為優(yōu)秀。

圖書目錄

Chapter 1 Logistics
.Preview: The Nature and Historical Development of Logistics …………………1
.In-class Activities: Daily Communication and E-mail Writing ………………10
.After-class Activities: Conduct a Case Study  …………………………………15
.Vocational Skills: Key Elements of a Presentation ……………………………16
Chapter 2 Warehouse Management
.Preview: The History and Practices of Warehousing …………………………18
.In-class Activities: Receiving Calls and Apology Letter Writing ……………25
.After-class Activities: Share Your Predictions ………………………………28
.Vocational Skills: Context in Presentation ……………………………………29
Chapter 3 Inventory
.Preview: The Signi.cance of Inventory Management ………………………30
.In-class Activities: Oral Report and Brie.ng Writing ………………………39
.After-class Activities: Create Your Brie.ng …………………………………44
.Vocational Skills: Becoming a Successful Presenter …………………………45
Chapter 4 Transportation Management 
.Preview: Transportation Modes and Technologies ……………………………47
.In-class Activities: Negotiation on Shipment and Sales Letter Writing ………55
.After-class Activities: Share Your Strategies …………………………………59
.Vocational Skills: Keep Your Audience Engaged ……………………………60
Chapter 5 Packaging
.Preview: The De.nition and Function of Packaging …………………………62
.In-class Activities: Create Your Advertisement ………………………………69
.After-class Activities: Share Your Design ……………………………………73
.Vocational Skills: Verbal Message in a Presentation …………………………75
Chapter 6 Distribution
.Preview: Smart Choice of Distribution ………………………………………80
.In-class Activities: Parcel Tracking and Report Writing ……………………91
.After-class Activities: Share Your Solution ……………………………………95
.Vocational Skills: Non-verbal Message in Presentations ……………………96
 Chapter 7 Procurement
.Preview: Procurement Process and History …………………………………98
.In-class Activities: Placing Orders and Memo Writing ………………………106
.After-class Activities: Justify Yourself …………………………………………110
.Vocational Skills:Dressing in Presentation …………………………………111
Chapter 8 Supply Chain Management
.Preview: Signi.cance of E.ective Supply Chain Management ………………113
.In-class Activities: Receiving the Supplier and Complaint Letter Writing …121
.After-class Activities: Conduct a Research ……………………………………126
.Vocational Skill: Methods to Deliver a Presentation …………………………127
Chapter 9 Logistics Information System
.Preview: New Technologies in the Logistics Industry ………………………129
.In-class Activities: Talking about Bills of Lading and 
                             Creation of Commercial Invoice ………………………………………………138
.After-class Activities: Make Interpretations …………………………………143
.Vocational Skill: Factors In.uencing the E.ectiveness of a Presentation ……145
Chapter 10 Customer Service
.Preview: De.nition and Strategies ……………………………………………147
.In-class Activities: Customer Communication and Follow-up 
                              Letter Writing …………………………………………………………………154
.After-class Activities: Create Your Own De.nition …………………………158
.Vocational Skills: Visual Aids in Presentation ………………………………159
Chapter 11 International Logistics
.Preview: De.nition, Function and Trends ……………………………………160
.In-class Activities: Dealing with International Warehousing and Freight ……168
.After-class Activities: Make Comparisons ……………………………………173
.Vocational Skills: Interaction with the Audience as an Expert ………………175
Chapter 12 Third-Party Logistics & Reverse Logistics
.Preview: De.nitions and Functions …………………………………………176
.In-class Activities: Meeting Discussion and Contract Writing ………………186
.After-class Activities: Find the Preferences ……………………………………192
.Vocational Skills: Ways to Make Your Presentation More Interactive ………193

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