Unit 1 Marketing Part Ⅰ Warm up Part Ⅱ Text A Basics of Marketing Part Ⅲ Text B The Marketing Mix Part Ⅳ Text C Digital Marketing Unit 2 E-commerce Part Ⅰ Warm up Part Ⅱ Text A What Is Ecommerce Part Ⅲ Text B Crossborder E-commerce Upgrading Under Way Part Ⅳ Text C Chinese E—commerce App Making Shopping Social Unit 3 ⅠnternationaⅠ Business Part Ⅰ Warm.up Part Ⅱ Text A Basics of Intemational Business Part Ⅲ Text B Risks Involved in International Business Part Ⅳ Text C Why Do Companies Go International Unit 4 Tourism Part Ⅰ Warm—up Part Ⅱ Text A Development of Tourism in China Part Ⅲ TextB Thailand forTourists Part Ⅳ Text C A Tour Guide’s Principal Duties Unit 5 Hotel＆Hospitality Part Ⅰ Warm—up Part Ⅱ Text A About Hospitality Industry Part Ⅲ Text B Hospitality Industry Embraces Green Ideas Part Ⅳ Text C Are Robots Taking Over China’s Hotel Industry Unit 6 Finance Part Ⅰ Warm—up Part Ⅱ Text A An Overview of Financial Management Part Ⅲ Text B Strategic Financial Management Part Ⅳ TextCaf is a FinancialAccountant Unit 7 Economics Part Ⅰ Warm—up Part Ⅱ Text A Basics of Economics Part Ⅲ Text B Behavioral Economics Part Ⅳ Text C Intemational Economics Unit 8 Management Part Ⅰ Warm—up Part Ⅱ Text A Basics of Management Part Ⅲ Text B Modem Strategic Management Part Ⅳ TextC ProjectManagement Key for Reference
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