直播電商實務(wù)一本通

01
章 直播之形 ························································································001
節(jié) 直播行業(yè)發(fā)展概況 ······ 001
☆要點提示 ··························001
☆教學(xué)目標(biāo) ··························001
1.1.1 直播行業(yè)的發(fā)展經(jīng)歷 ······001
1.1.2 直播行業(yè)的市場前景 ······002
1.1.3 直播行業(yè)的發(fā)展趨勢 ······002
1.1.4 直播行業(yè)未來存在的
挑戰(zhàn) ···························003
名詞解釋 ·····························003
知識要點 ·····························003
小節(jié)測試 ·····························004
第二節(jié) 直播人、貨、場 ········· 004
☆要點提示 ··························004
☆教學(xué)目標(biāo) ··························004
1.2.1 主播的分類 ··················004
1.2.2 主播的“馬太效應(yīng)” ·········005
1.2.3 主播的發(fā)展路徑 ············006
1.2.4 適合直播的產(chǎn)品特點 ······007
1.2.5 直播產(chǎn)品的類型 ············007
1.2.6 直播場景的分類 ············008
名詞解釋 ·····························009
知識要點 ·····························009
小節(jié)測試 ·····························009
第三節(jié) 直播平臺 ·················· 010
☆要點提示 ··························010
☆教學(xué)目標(biāo) ··························010
1.3.1 頭部流量直播平臺 ·········010
1.3.2 腰部流量直播平臺 ·········011
1.3.3 細分領(lǐng)域直播平臺 ·········012
1.3.4 平臺之間的相互關(guān)系 ······013
名詞解釋 ·····························013
知識要點 ·····························014
小節(jié)測試 ·····························014
第四節(jié) 直播帶貨類型 ············ 014
☆要點提示 ··························014
☆教學(xué)目標(biāo) ··························014
1.4.1 店鋪型自主帶貨 ············014
1.4.2 達人 &網(wǎng)紅型帶貨直播 ···017
1.4.3 明星帶貨主播 ···············017
1.4.4 直播帶貨主持人 ············018
知識要點 ·····························019
小節(jié)測試 ·····························019
第五節(jié) 崗位設(shè)置 ·················· 019
☆要點提示 ··························019
索 02
教學(xué)目標(biāo) ·····························019
1.5.1 直播電商—電商的團隊組織
架構(gòu) ···························020
1.5.2 直播電商—選品師崗位 ···020
1.5.3 直播電商—企劃師崗位 ···022
1.5.4 直播電商—主播崗位 ······025
1.5.5 直播電商—主播助理崗位 ··025
1.5.6 直播電商—推廣崗位 ······026
1.5.7 直播電商—直播優(yōu)化師 ···026
1.5.8 直播電商—粉絲運營經(jīng)理 ··026
1.5.9 直播電商—直播運營崗位 ··027
1.5.10 電商直播—直播團隊組織
構(gòu)架 ··························030
1.5.11 電商直播—產(chǎn)品經(jīng)理選品 ···030
1.5.12 電商直播—產(chǎn)品經(jīng)理
企劃 ··························030
1.5.13 電商直播—行業(yè)主播 ·····031
1.5.14 電商直播—推廣經(jīng)理 ·····031
1.5.15 電商直播—運營 ···········032
名詞解釋 ·····························033
知識要點 ·····························034
小節(jié)測試 ·····························034
第六節(jié) 直播的流程 ··············· 035
☆要點提示 ··························035
☆學(xué)習(xí)目標(biāo) ··························035
1.6.1 大型活動直播總流程 ······035
1.6.2 大型活動直播當(dāng)場流程 ···037
1.6.3 單場直播流程 ···············038
知識要點 ·····························039
小節(jié)測試 ·····························039
第二章 直播前籌備 ····················································································041
節(jié) 直播間設(shè)備 ··············· 041
☆要點提示 ··························041
☆教學(xué)目標(biāo) ··························041
2.1.1 入門級及專業(yè)級推流
直播設(shè)備 ·····················041
2.1.2 直播設(shè)備的組裝方法 ······042
名詞解釋 ·····························043
小節(jié)測試 ·····························043
第二節(jié) 直播軟件 ·················· 044
☆要點提示 ··························044
☆教學(xué)目標(biāo) ··························044
2.2.1 直播推流軟件的安裝與
使用 ···························045
2.2.2 直播美顏修形軟件的安裝
與使用 ························045
名詞解釋 ·····························045
小節(jié)測試 ·····························046
第三節(jié) 直播間設(shè)計與搭建 ······ 046
☆要點提示 ··························046
☆教學(xué)目標(biāo) ··························046
2.3.1 直播間物料準備 ············046
2.3.2 直播間布光 ··················047
2.3.3 直播間構(gòu)圖設(shè)計 ············048
2.3.4 主流直播間設(shè)計類型與
風(fēng)格 ···························048

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