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外貿英語函電

外貿英語函電

定 價:¥46.00

作 者: 郝美彥,周賀
出版社: 東北財經(jīng)大學出版社
叢編項:
標 簽: 暫缺

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ISBN: 9787565445620 出版時間: 2023-05-01 包裝: 平裝-膠訂
開本: 16開 頁數(shù): 字數(shù):  

內容簡介

  本教材具有以下幾個特點:1.活頁式裝幀。為及時更新、補充內容,反映信息技術發(fā)展和產業(yè)升級情況,教材采用活頁形式,活頁裝夾。本教材分為5個項目,共12個任務、1個綜合技能訓練。選用本教材的教師可以根據(jù)學情變化調整學習任務的順序,以此來開展教學。該教材同時具備了“活頁”和“教材”的雙重屬性,又具備了“學習資料”和“活頁筆記”的雙重功能。2.項目化設計。本教材以學生為主體,以外貿工作任務為載體,以工作過程為導向設計了項目化工作頁,注重學生的參與性和實踐性,強調學生自主學習和寫作技能的訓練。在每一個任務中都明確了“ 學習目標”, 便于學生明確學習目的; 安排“ 任務導入”, 引導學生帶著任務學習樣信后, 通過“ 課堂討論” 歸納出各主題信函寫作的技巧,然后完成導入訓練,使學生的學習和訓練具有針對性,從而提高學習效果。每一個任務都配有“句型鏈接”,擴展了學生信函寫作的資源;每一個任務后面都設計了代表本任務綜合水平的預期學習成果;在教材最后設計了代表本課程綜合水平的總的預期學習成果,不僅有利于教師明確教學方向,更有利于檢驗學生學習每一個任務和本門課程的效果。另外,在每一個任務后配有大量的技能訓練題,進一步強化學生外貿信函的寫作能力。3.立體化資源。本教材從知識點和技能點出發(fā),配套開發(fā)了課程標準、微課、電子課件、句型鏈接、單元習題、綜合寫作訓練等豐富的數(shù)字化教學資源。為了便于教與學,選用本教材的讀者可以登錄東北財經(jīng)大學出版社“財濟書院”(www.idufep.com) 下載或瀏覽上述相關資源。此外,教材中的參考譯文和答案通過掃描書中的二維碼即可獲得。本教材采用與數(shù)字化資源相結合的方式,構建“處處可學、時時能學、人人樂學”的學習空間,提升學生的學習興趣。4.校企聯(lián)合編寫。根據(jù)外貿業(yè)務員崗位及其工作任務,由山西省財政稅務??茖W校教師和山西尚源工貿股份有限公司的業(yè)務專家組建了教材編寫團隊,實行學校和企業(yè)雙主編制。為了強化學生的綜合寫作能力,由企業(yè)提供各個任務的考核內容和要求,并在本教材的最后一個單元安排了“綜合寫作技能訓練”內容,從“交易的準備”、“交易的磋商”一直到“合同的履行”,校企雙方對整個外貿溝通過程中使用的往來信函進行了綜合模擬設計,在提高學生寫作能力的同時,也對這種能力進行了檢驗和考核。本教材適用于高等職業(yè)國際經(jīng)濟與貿易、商務英語、電子商務、市場營銷、跨境電商等經(jīng)濟類專業(yè)“外貿英語函電”等課程的教學,也可供從事外貿業(yè)務活動的從業(yè)人員自學或參考。

作者簡介

暫缺《外貿英語函電》作者簡介

圖書目錄

 Task 1 Basic Knowledge/1
Activity 1 Introduction/1
Learning Objectives/1
Lead?in/1
1.1 Several Important Principles of Good Writing/4
1.2 The Structure and Layout of a Business Letter/6
1.3 Structure of E?mail/13
1.4 Discussion/15
1.5 Expected Learning Outcomes/16
Skill Training/16
Task 2 Preparation of Business/19
Activity 2 Establishing Business Relations/19
Learning Objectives/19
Lead?in/19
2.1 Relevant Knowledge/21
2.2 Specimen Letters/21
2.3 Discussion/27
2.4 Sentences Link/28
2.5 Expected Learning Outcomes/28
Skill Training/28
Task 3 Negotiation of Business/34
Activity 3 Inquiry/34
Learning Objectives/34
Lead?in/34
3.1 Relevant Knowledge/36
3.2 Specimen Letters/36
3.3 Discussion/43
3.4 Sentences Link/44
3.5 Expected Learning Outcomes/44
Skill Training/44
Activity 4 Offer/50
Learning Objectives/50
Lead?in/50
4.1 Relevant Knowledge/52
4.2 Specimen Letters/52
4.3 Discussion/58
4.4 Sentences Link/60
4.5 Expected Learning Outcomes/60
Skill Training/60
Activity 5 Counter?offer/66
Learning Objectives/66
Lead?in/66
5.1 Relevant Knowledge/68
5.2 Specimen Letters/68
5.3 Discussion/75
5.4 Sentences Link/77
5.5 Expected Learning Outcomes/77
Skill Training/77
Activity 6 Acceptance/82
Learning Objectives/82
Main Contents 3
Lead?in/82
6.1 Relevant Knowledge/84
6.2 Specimen Letters/84
6.3 Discussion/89
6.4 Sentences Link/91
6.5 Expected Learning Outcomes/91
Skill Training/91
Activity 7 Contracts and Agreements/98
Learning Objectives/98
Lead?in/98
7.1 Relevant Knowledge/100
7.2 Specimen Letters/100
7.3 Discussion/109
7.4 Sentences Link/111
7.5 Expected Learning Outcomes/111
Skill Training/111
Task 4 Implementation of Contract/116
Activity 8 Establishing and Amending an L/C/116
Learning Objectives/116
Lead?in/116
8.1 Relevant Knowledge/118
8.2 Specimen Letters/118
8.3 Discussion/127
8.4 Sentences Link/129
8.5 Expected Learning Outcomes/129
Skill Training/129
Activity 9 Effecting Shipment/136
Learning Objectives/136
Lead?in/136
9.1 Relevant Knowledge/138
4 外貿英語函電
9.2 Specimen Letters/138
9.3 Discussion/144
9.4 Sentences Link/145
9.5 Expected Learning Outcomes/145
Skill Training/145
Activity 10 Covering Insurance/150
Learning Objectives/150
Lead?in/150
10.1 Relevant Knowledge/152
10.2 Specimen Letters/152
10.3 Discussion/156
10.4 Sentences Link/158
10.5 Expected Learning Outcomes/158
Skill Training/158
Activity 11 Urging Payment/163
Learning Objectives/163
Lead?in/163
11.1 Relevant Knowledge/165
11.2 Specimen Letters/165
11.3 Discussion/167
11.4 Sentences Link/168
11.5 Expected Learning Outcomes/168
Skill Training/168
Activity 12 Making a Complaint and Claim/173
Learning Objectives/173
Lead?in/173
12.1 Relevant Knowledge/175
12.2 Specimen Letters/175
12.3 Discussion/183
12.4 Sentences Link/184
12.5 Expected Learning Outcomes/184
Main Contents 5
Skill Training/184
Task 5 Comprehensive Writing?skill Training/190
Overall Expected Learning Outcomes/195
Bibliography/197

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