Unit 1 Starting a Business Practical Listening Practical Reading Text A：What Type of Business Should You Start Text B：Starting an Online Business Case Study：The EntrepreneuriaI Journey：From Shoe Seller to Brand Builder Practical Activity：How to Introduce a Company Practical Writing：Job Application Letter Unit 2 Financial Management Practical Listening Practical Reading Text A：Sources ofStart-up Funding Text B：Angel Investors Case Study：Angelic Temptations Practical Activity：How to Attract Investors Practical Writing：Memo Unit 3 Branding Practical Listening Practical Reading Text A：China’s Future in Brand Awareness Text B：Essentials of Building a Winning Brand Case Study：Haier’s Branding Strategy for a Global Transformation Practical Activity：How to Create a Brand Name Practical Writing：Email Unit 4 Advertising Practical Listening Practical Reading Text A：The Digital Trends That Are Reshaping Advertising Text B：Tips on Creating a Catchy Slogan for Your Business Case Study：Why“A Diamond Is Forever”Has Lasted So Long Practical Activity：How to Advertise a Product Practical Writing：Notice and Announcement Unit 5 Operations Management Practical Listening Practical Reading Text A：Improving Efficiency Through Operations Management Text B：Quality Inspections in the Supply Chain Case Study：IKEA's Plans to Attract More Buyers Throughout China Practical Activity：How to Arrange a Business Meeting Practical Writing：Meeting Minutes Unit6 Uross-Dorder E-commerCe Practical Listening Practical Reading Text A：The Development Trends of Cross—border E—commerce Text B：Livestreaming E—commerce in China Case Study：Douyin’S E-commerce Empire in the Making Practical Activity：How to Start an Online Store Practical Writing：Business Proposal Unit 7 Business TraveI
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