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跨境電商英語(yǔ)

跨境電商英語(yǔ)

定 價(jià):¥39.00

作 者: 王小妮
出版社: 立信會(huì)計(jì)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

ISBN: 9787542972163 出版時(shí)間: 2023-08-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 157 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書(shū)共有12個(gè)單元,主要內(nèi)容包括跨境電商概述、跨境電商主要平臺(tái)介紹、跨境電商選品策略、跨境電商物流操作、跨境電商市場(chǎng)營(yíng)銷(xiāo)、跨境電商客服服務(wù)、跨境電商合規(guī)理論等。本書(shū)各單元分為Section A和Section B兩部分。其中,Section A為主課文,以語(yǔ)言輸入和跨境電商基礎(chǔ)知識(shí)為主,注重培養(yǎng)學(xué)生語(yǔ)言技能和專(zhuān)業(yè)能力;Section B為副課文,以跨境電商流程中的實(shí)操步驟為主,指導(dǎo)學(xué)生在平臺(tái)中用英語(yǔ)完成業(yè)務(wù)。本書(shū)注重實(shí)用性,選取真實(shí)案例,圖文豐富,配有視頻資料。本書(shū)適合高等職業(yè)院校應(yīng)用英語(yǔ)專(zhuān)業(yè)、商務(wù)英語(yǔ)專(zhuān)業(yè)、跨境電商專(zhuān)業(yè)的學(xué)生使用。

作者簡(jiǎn)介

暫缺《跨境電商英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

Unit One Overview of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Two AliExpress E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Three E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Four Production Selection in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Five Product Description in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Six Pre-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Seven After-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eight Logistics of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Nine Overseas Warehouses of Cross-border E-commerce
Learning Objectives

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