目錄： Introduction ………………………………………………………………………1 1 Freshippo: Data-Driven Business Model Innovation ………………………9 Data-Driven Business Model …………………………………………………10 Data-Driven Core Competencies ………………………………………………13 Data-Driven Product Selection …………………………………………………15 Warehouse Management ………………………………………………………17 Store Operation …………………………………………………………………18 Order Fulf illment ………………………………………………………………18 Logistics and Distribution ………………………………………………………19 Other Technology-Driven New Retailers ………………………………………19 The Future of Freshippo ………………………………………………………21 2 Daddy Lab: A Chinese Social Enterprise’s Dilemma ………………………26 Founder: Wenfeng Wei …………………………………………………………27 Discovering and Solving a Social Problem ……………………………………27 Voluntary Testing through Crowdfunding ……………………………………29 “Internet Celebrity E-commerce” Model ……………………………………31 Establishing Standards and Driving Social Reform ……………………………33 Amplifying Social Impact ………………………………………………………35 Daddy Lab’s Dilemma …………………………………………………………36 3 SHEIN: Redef ining Global Fast Fashion ……………………………………46 Background Note ………………………………………………………………48 Business Model …………………………………………………………………50 Aggressive Marketing …………………………………………………………55 Global Footprint ………………………………………………………………57 Results …………………………………………………………………………59 Challenges ………………………………………………………………………60 4 A Dispute Over Year-end Bonuses (A) ………………………………………72 Company Prof ile ………………………………………………………………72 Primary Figures …………………………………………………………………74 The Ins and Outs ………………………………………………………………76 5 Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo …………………………………………………………………84 Ng’s Entrepreneurial Experience ………………………………………………85 The Development of EtonHouse ………………………………………………86 Paradoxical Leadership …………………………………………………………91 New Stage: Leadership in Transition …………………………………………95 Post–COVID–19: Expansion in China …………………………………………97 6 Antigal: Strategy and Succession Challenges in a Family-Owned Vineyard with Global Ambitions ………………………………………… 102 The Argentina Winery Industry and the Antigal Group …………………… 103 New Energy Introduced …………………………………………………… 108 Relationships Among Different Generations ……………………………… 110 Family Business Management ……………………………………………… 112 Entering the Chinese Market ……………………………………………… 115 Taking Antigal to the Next Level …………………………………………… 116 7 Geek : Challenges and Growth in the World of Autonomous Warehouse Robotics ……………………………………………………… 122 Starting Geek ……………………………………………………………… 123 What Warehouse Robots Should Be Produced? …………………………… 126 Resolving the Sales Dilemma ……………………………………………… 131 Balancing Customization and Scale Production …………………………… 134 The End ……………………………………………………………………… 139 8 AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey ………148 About AZ and China’s Pharmaceutical Market ……………………………149 China’s Pharmaceutical Market ……………………………………………150 Leon Wang …………………………………………………………………152 Innovating at AZ-China ……………………………………………………153 9 Midea in India ………………………………………………………………170 Introduction of Midea Group ………………………………………………171 International Expansion of Midea ……………………………………………172 Entering the Indian Market …………………………………………………174 Choosing a Partner: Carrier …………………………………………………176 Challenges Facing Midea in the Indian Market ……………………………177 10 Alibaba vs. JD.com: Strategies, Business Models, and Financial Statements …………………………………………………………………186 JD and Alibaba’s Listings ……………………………………………………186 China’s Retail Industry ………………………………………………………187 Alibaba: Just an E-Commerce Operator? ……………………………………188 JD: A Rising Star ……………………………………………………………193 11 Being United and Working Together: Qiangda Chilli Leads to a Win-Win Outcomes ………………………………………………………202 The Journey from Nothing to Something ……………………………………202 Courage to Go Against the Stream …………………………………………203 A Journey of a Thousand Miles Started with the First Step …………………206 Long and Arduous Journey Completed Through Unremitting Efforts ………208 Journey from “Lone Battle” to “Mutual Development” ……………………211 A Long, Tough Road Ahead …………………………………………………214 12 KFC China: Building Competitive Advantages Through Digitalization ………………………………………………………………………………218 The Rise of New Catering …………………………………………………219 KFC in China ………………………………………………………………220 Tapping into Digital Resources ………………………………………………222 Heightening the User Experience Digitally ………………………………… 224 Digital Technology in the Future KFC ……………………………………… 232 13 Winner Technology: Big Data Disruption in the Retail Industry ……… 242 Brick-and-Mortar Retail: Change and Challenges ………………………… 243 Big Data Application in Brick-and-Mortar Retail ………………………… 244 Winner Technology ………………………………………………………… 245 Challenges Ahead …………………………………………………………… 253 Appendix Award List of The Global Contest for the Best China–Focused Cases (2015—2022) ………………………………………………………………… 260
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