CONTENTS List of figures xxii List of tables xxix Preface xxxi Acknowledgments xxxiii 1 Introducing Eye Tracking 1 2 What Do I Need to Know about Eye Movements? 24 3 What Topics Can Be Studied Using Text-Based Eye Tracking? A Synthetic Review 61 4 What Topics Can Be Studied Using the Visual World Paradigm? A Synthetic Review 88 5 General Principles of Experimental Design 126 6 Designing an Eye-Tracking Study 158 7 Eye-Tracking Measures 205 8 Data Cleaning and Analysis 251 9 Setting up an Eye-Tracking Lab 311 References 364 Index of Names 401 Index 406